Frequently Asked Questions

I’ve collected the most common questions, and answers to avoid misunderstandings.

Coaching is a collaborative effort, tapping into your aspirations to help you reach peak potential. While coaching can zero in on specific areas like business, career, or relationships, it can also delve deep into understanding emotions or transforming self-limiting beliefs. Progress in one life aspect often radiates to others.

A coach serves as a life strategist, skilled in refining various facets of both business and personal realms. Using a diverse toolkit, a coach aids in revealing deep-seated beliefs and patterns, which most of us develop early in life. It’s not always about knowing the steps to our goals; it’s often about navigating barriers or understanding our true capabilities.

A coach, equipped with core principles, guides you beyond these challenges.

Coaching isn’t a necessity, but many find immense value in it. Achieving goals independently is feasible, but the journey might be lengthier. From my experience, what takes months alone can be condensed into weeks with a coach. A testament to this comes from a client who, despite initial skepticism, remarked,

“I realized I was capable of far more than I initially thought.” – Dr. Kiran Zimmermann.

Coaching offers focus, accelerating progress, and building momentum. The emphasis is on consistent growth. When challenges arise, a coach provides the insights and encouragement to overcome them efficiently.

One of my clients remarked,

“I aspire to lead a healthier life, focusing on nutrition and exercise. Yet, consistency has been a challenge.”

She was clear on the actions needed: a balanced diet and regular workouts. However, understanding the ‘why’ behind her goals remained unexplored. Merely setting a weight loss target without a compelling reason, like a partner’s preference or a new year’s resolution, can lack the tenacity to persevere. Habitual patterns can easily override new intentions.

She could seek a nutritionist for a diet plan, but its effectiveness rests on her motivation to adhere to it. Considering how many falter despite having diet plans, the value of coaching becomes evident.

On a superficial level, one sets a goal, drafts a plan, and gauges the ability to commit. Digging deeper might reveal motivations driven by external pressures — from partners, doctors, or societal norms. Goals anchored externally often meet resistance and seldom succeed. But if the motivation is genuine and intrinsic, obstacles diminish.

Now, my client visualizes herself as vibrant and healthy. She’s begun to discern patterns, like emotional eating or distracted dining while watching TV, which affect digestion. Recognizing these behaviors is the first step to transformation. In such cases, a mindset coach can swiftly identify and address these subconscious patterns, without being a nutritionist by profession. The challenge isn’t ignorance of what needs change, but the expertise to implement that change consistently and overcome barriers.


The term ‘coaching’ is frequently misinterpreted in today’s diverse service landscape. Many self-proclaimed coaches don’t truly utilize coaching methodologies, which is fine, as long as both parties understand and derive value from their collaboration. Take consulting, for instance, which primarily revolves around sharing expertise. I once enlisted assistance for business administration tasks like company setup and accounting, which is about knowledge transfer. Some might label this as coaching, but it’s not.


Coaching isn’t therapy. While coaches assist in goal setting and achieving, they don’t delve into traumas. Should such issues surface during sessions, a coach would recommend seeing a therapist. Typically, therapy requires a more prolonged engagement and explores deeper concerns. Many, including myself, find value in concurrently working with both a therapist and a coach—they often complement each other beautifully. Coaching predominantly centers on present actions to achieve future objectives.

The typical coaching clientele includes successful individuals who might be at a temporary crossroads or seeking support for a significant transition.


While sharing aspirations and receiving feedback from friends is invaluable, it doesn’t quite match the benefits of professional coaching. Friends or family, due to their emotional ties, might lack the objectivity needed for genuine progress. Their perspectives, though well-intentioned, might inadvertently hinder rather than propel forward momentum. As one client shared

“Conversations with you consistently offer fresh insights and optimism—something I rarely experience with my peers.”


We’ll delve into understanding your current status and pinpoint the areas you’d like to prioritize. The essence of our coaching relationship and its primary focus will be set here. Typically, I suggest a series of 10-12 sessions. This is because the pivotal “aha moments” often emerge around the 4th or 5th session, followed by the reinforcement of newfound, beneficial habits.


  • 12 coaching sessions, lasting between 60-90 minutes each, conducted via video calls on a weekly basis.
  • Our inaugural session will be a mix of dialogue and a few tools, helping us probe deeper into your present situation and chart a course toward precise objectives.


  • We’ll examine your present scenario.
  • Progress will be made in the areas of focus.
  • I’ll introduce you to select tools from my expansive toolkit (50+ tools) that are most apt for your growth.
  • The decision to utilize these tools lies entirely with you.
  • After our series of sessions, we’ll take a moment to review our journey, reflect on our collaboration, and determine future actions.

Choosing the right coach among countless options can be challenging. I’ve engaged with multiple coaches and consultants, and from my experience, it’s essential to consider their specialties.

If their services align with your needs, examine their qualifications and client feedback. Sometimes, testimonials can seem insincere. Trusting your instincts is vital; if you feel a genuine connection with a coach, it’s likely a good fit. Many friends and clients swear by the value of coaching, seeing it as a valuable self-investment. I’ve personally reaped the benefits of such investments. Only once have I heard of someone not getting the expected value. So, in the vast majority of cases, it’s a worthy pursuit.

A certified coach offers a validated set of tools to efficiently guide you toward your goals.

I suggest choosing someone with a certification. While an uncertified coach may have unique approaches, there can be inconsistencies in their methods. Ultimately, the coach’s experience and your connection with them are key.

Typically, the hourly rate is for individual coaching sessions lasting 60-90 minutes. In Switzerland, coaches typically charge between 200-1000 CHF per hour based on their qualifications, experience, and services.

According to recent Swiss market research, over 80% of these coaches are certified.

Group coaching sessions are also available, with prices ranging from 500 CHF to 5000 CHF or even higher.

It’s popular because it’s effective and fast.

  • Reduces your stress
  • Boosts your energy
  • Avoid common errors
  • Spot and remove self-doubts
  • Conquer fears and negative thoughts
  • See possibilities where others don’t.